The Attitudist Company Owner Haritima Mishra. She founded the company in 2020 in Agra, India, at the age of 21, along with her brother Shivan Mishra, and sister-in-law Sneha Mishra. Attitudist is a footwear company that uses vegan leather in its products.
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What is Attitudist company owner?
It is a homegrown footwear brand from India that sells vegan leather products. It was founded by Haritima Mishra, a young entrepreneur and influencer. The idea for the business came to Haritima during the pandemic lockdown. As a graduate of NIFT (National Institute of Fashion Technology), she studied and analyzed the leather market in India, which was operating on a traditional pattern.
Delivering the idea – When the pandemic peaked, Haritima, who recently graduated from NIFT, thought of creating an online shoe brand that would be affordable and reach people directly without any middleman. Doing this helped in cutting costs, but the journey was challenging, which is why Haritima took the support of her elder brother Shivan and sister-in-law Sneha.
But there was still a big problem with how to make it a shoe brand then the Attitudist company owner Haritima decided to made “Vegan leather” as the tagline of her brand which was new in sound and attractive. Although many footwear companies sell Vegan or PU leather, Attitudist operates online with a direct-to-consumer (D2C) model. All products are handmade, and the company owns no manufacturing units, so delivery takes 10 to 30 days. Products range in price from 999 to 4000 INR.
Products Available
- Lace-up shoes
- Slip-on shoes
- Boots
- Sandals
- Slippers
- High heels
Policies and Contact Details
- Email: care@attitudist.com
- Return Policy: 7-day return policy; customers must record and send a 360-degree video of the product.
- Free Delivery: Available on orders above 800 INR.
- Cash on delivery: Available in India
- Shipping Policies: Delivery takes approximately 10 to 30 days, depending on the location.
- Discounts: Seasonal sales with up to 70% off.
Company sales and returns
- Attitudist managed to sell products worth over 25 crores in just 3 years (2020-2023).
- Paid 1.4 crore INR in GST in 2023.
- The return rate for products is 3-5%.
- The company is expanding globally and aims to achieve 100 crores in sales by 2025.
Opinion what matters
The feedback on the product is very poor. The sales figures that the Attitudist company owner is presenting are contradicted by user opinions. Poor service, long-delayed delivery, and a lack of response from the support team are significant drawbacks. Among the many disappointing opinions, one user mentioned that they did not even receive the item after 30 days, while another reported that the shoe sole was damaged within just 2 months of use.